Behind the Scenes of a Founder’s Story is a founder interview series that goes beyond the highlight reel. Instead of polished bios and surface-level wins, this series shares the real journeys of entrepreneurs — the struggles, turning points, leadership lessons, and defining moments that shaped who they are today.

Each conversation explores what it truly takes to build and lead a business: the messy beginnings, the failures no one talks about, the growth behind the scenes, and the wisdom gained along the way. These are honest, human stories — not motivational fluff, but lived experience from founders who’ve built something meaningful.

Featured on LinkedIn and on this website, this series exists to remind entrepreneurs that they’re not alone in the journey — and that behind every successful business, there’s a story worth telling.

She Turned Down $460K. Four Years Later, She Has Never Been Happier.

Kristy Yoder

Published on: 08/04/2026

Leslie Venetz is the founder of The Sales-Led GTM Agency. She has been doing consulting, advisory, and speaking work for the past four years. Before that, she spent 15 years in corporate sales, working her way up from individual contributor to sales leader at large global organizations, and also as employee number one at a bootstrap startup.

Founder's Story

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